It's the holidays season and we all know what THAT means. Time to find the perfect gifts for our family and friends even if we have no idea what that might be.
Guys can be the hardest to buy for. Unless you can afford a Porsche or Ferrari they aren't usually very impressed. Don't get me wrong they are grateful for the shirts, sweaters, socks and boxers.... but impressed? Not so much.
I was leafing through a Dec. issue 1948 Esquire Magazine the other day, checking out their gift ideas and this fabulous necktie ad caught my eye.
Esquire Magazine December 1948
It got me to thinking about how wild and wonderful ties were from that era and how out of character that was for the "ideal-male image" of the day. Men were supposed to be serious and stoic and tough as nails. They wore stiff suits and dress shirts or rugged work clothes all week and plaid shirts on the weekend. Why then, were neckties being designed with surreal forest themes, giant polka dots n' paisleys and crazy abstracts? Why indeed.
The first half of the 1940s were a VERY somber time. WW11 overshadowed every aspect of life and most able bodied men had served in the armed services, many for the duration. At home, war time restrictions did not allow for frivolities, life was tempered. When the war ended people were filled with relief and looked forward to a more care free life. Women's fashion celebrated with an explosion of ultra feminine style with an emphasis on luxury. Men's fashion, (I'm talking mainstream mens fashion), remained fairly conservative. Sure lapels and pant widths changed and plaids may have gotten a bit brighter but not a lot else....EXCEPT of course, neck ties. Holy Cow did neck ties ever change. Artists were commissioned to design ever more creative motifs and ties got wider, I'm sure to accommodate the bold new prints. It was a chance for men to get a little silly without raising eyebrows.
Post War 1940s Neck Ties. Look for them soon in Men's accessories on my website
I love the ties from this era... so much so, I find ways to wear them myself from time to time. So now, when you can't think of the perfect gift for that special guy (or creative gal) perhaps you should consider a wide, wild n' wonderful 1940s neck tie!
Til next time, Happy Holidays and Best Wishes to all!